A couple of weeks ago I attended a Bake Bold Masterclass with Britain’s best known baker Paul Hollywood, where he revealed his brand new artisan-inspired baking mixes. The son of a baker, Paul Hollywood has been baking since he was really young, and originally trained as a sculptor before his father persuaded him to join the family business. Almost half of the UK bakes at least once a week but some lack confidence. Hollywood wanted to encourage people to be more adventurous when baking at home and to give artisan baking a go, and so created his new, easy-to-use, artisan-inspired baking mix range. The mixes are easy to follow, with Paul’s step-by-step guides and hints and tips which allow you to step out of your comfort zone and attempt to bake something you’ve never tried before. Paul Hollywood says: “I’m passionate about inspiring more people to bake more adventurously. My new range of mixes are so easy to use, give people the confidence to start experimenting with hand-crafted baking without the risk of failure and I really believe this range will inspire people to get in the kitchen and start baking.” The range consists of bread, savoury, and sweet baking mixes, with twelve different products available, including a […]
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